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Neurogastronomy: How the Brain Creates Flavor and Why It Matters

Gordon Shepherd




[PDF.pg27] Neurogastronomy: How the Brain Creates Flavor and Why It Matters

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 | #386549 in Books |  2011-12-02 | Original language:English | PDF # 1 |  9.50 x6.00 x1.00l,1.05 | File type: PDF | 288 pages

||1 of 1 people found the following review helpful.| Excellent but needs company!|By luis hernandez|This is a pretty interesting look at how your brain perceives and remembers flavor, a deeper understand of how flavor works and how to achieve certain feelings and flavors. I recommend this book to anybody in the food industry looking to understand the science of flavor a bit further to develop their craft. Definitely not a stand a| |Neurogastronomy is a personal yet magisterial account of the new brain-based approach to flavor perception. Gordon M. Shepherd's panoramic view of science, culture, and behavior is that of a true pioneer of the chemical senses. (Avery Gilbert, Author of

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.

Shepherd begins Neurogastronomy with the mechanics...

You can specify the type of files you want, for your gadget.Neurogastronomy: How the Brain Creates Flavor and Why It Matters   |  Gordon Shepherd. I really enjoyed this book and have already told so many people about it!

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